Genius ideas are generally stupid ideas... until the world realizes they are relevant after all!

Most stupid ideas are and stay stupid ideas, but geniuses know that generating these stupid ideas is essential in finding great ideas.
Hence, a genius needs 2 main qualities:

  • the ability to generate lots of ideas that look out of place,
  • and the ability to identify which of these ideas is a genius idea.

So if I say something stupid, bare with me, I'm just training to become a genius! :)

I highly recommend that all creative people follow this course that explores this thought in greater detail: generate ideas in better quality and quantity


Finally in our business, it is important to add that a genius idea is useless without the capacity to make it happen.
Oftentimes the essence of a great idea is that holds an unexpected way to make something valuable happen, breaking status quo and expectations.